A bagful of reasons to smile and say, "cheese." Never fried, never baked. We don't fry it (unhealthy). We don't bake it (undelicious. We start with wholesome potatoes, add a little heat and pressure and pop! it's a chip. Then we season it with the finest all-natural ingredients for a snack so tasty and crispy, you won't even notice it's (we hesitate to say) healthier. Now in a snackable 0.8oz single serving size.