In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle and two trumpets. The inspiration to create an energy bar occurred during a day-long, 175-mile ride with my buddy, Jay. We'd been gnawing on some "other" energy bars. Suddenly, despite my hunger, I couldn't take another bite. That's the moment I now call "the epiphany." Two years later, after countless hours in Mom's kitchen, Clif Bar became a reality. And the mission to create a better-tasting energy bar was accomplished. Thanks, Mom!
Clif Bar has grown since 1990, and still the spirit of adventure that began on that ride continues to thrive each day. As the company evolves, we face many choices, yet we always do our best to take care of our people, our community and our environment.
-Gary, Owner of Clif Bar Inc.
Organic Brown Rice Syrup, Clifpro® (Soy Rice Crisps [Soy Protein Isolate, Rice Flour, Rice Starch, Barley Malt Extract], Organic Roasted Soybeans, Organic Soy Flour), Organic Rolled Oats, Organic Toasted Oats (Organic Oats, Organic Evaporated Cane Juice), Dried Apricots (Apricots, Evaporated Cane Juice, Rice Flour, Citric Acid, Ascorbic Acid), Organic Evaporated Cane Juice, Clif Crunch® (Organic Oat Fiber, Inulin [Chicory Extract], Organic Milled Flaxseed, Organic Oat Bran, Psyllium), Dried Apricots, Organic Date Paste, Organic Sunflower Oil, Natural Flavors, Lemon Juice Concentrate, Dried Acid, Sea Salt, Colored with Annatto.